A new name for PKA Wanabe
Operating since April 2012 under the temporary name PKA Wanabe, we have now launched our new brand name and promise: “Your Agency”. Find out all about it on this website, on FB, on Twitter… Or just drop by!
The online magazine e-MOtiOn introduces its readers to the world of Peugeot, unraveling previews of new models to come, informing them on the services provided by the brand, offering driving tips and much more.
Parts of the magazine are personalized, making it an experience that fits the consumer's expectations and needs.
How can you encourage a consumer which is extremely loyal to its favorite chocolate flavor, to try the many other flavors of the brand? By seducing them to become an Official Taster, a very privileged position!
Members of the community of Official Tasters receive plenty of opportunities to taste each new novelty and share their opinion directly with their beloved brand. Naturally, their efforts are rewarded with exclusive privileges, which they can share with their friends, family and colleagues.
This not only urges them to try new flavors, but also helps them to engage with the brand and even to become an ambassador in the true sense of the word.
What's the difference between a Peugeot-owner and all other car owners? MyPeugeot!
This unique platform builds a genuine relationship between Peugeot and its clients from the very moment the order form is signed. By improving the moments of truth in the life of a car and adding value for the consumer to every single point of contact, we improve consumer satisfaction and loyalty.
The consumer, not the brand, is at the center of the attention inside MyPeugeot, turning the act of sale into a consumption experience.
Instead of simply announcing Biotherm's new Skin Vivo product range in Belgium and The Netherlands, we developed an intriguing Facebook application.
Starting from the insight that you're only as old as you look, we made the magical “Mirror, mirror, how old do I look?” come true on Facebook, with the help of the countless participating women who simply could not resist the promise of finding out how young or old they really looked …
Participants were recruited through a modest bannering campaign on beauty and lifestyle blogs, as well as a well-targeted seeding campaign aimed on Belgian and Dutch bloggers. It went viral in no time.
This campaign was inspired by the very popular television format “Come dine with me”. But we kicked things up a notch, offering viewers of the show quite a surprise. Have a look at our case study to find out what happened.