2 Mixx Awards for Your Agency

We are the happy owner of the Best Social Media Brand awards for Maybelline Belgium and the silver awards for the Best Social Media campaign with Baby Lips I Kiss You.

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Your new Villo!

Undecided or insomniac, our new Villo! campaign is out, have you seen it yet ?

Company

Who we are

We are a small, agile, curious and passionate team, with a strong expertise in customer behavior and expectations, mastering the engagement and loyalty funnel, bridging added value and creative approaches.

Company

What we do

We have heaps of experience with the direct support of sales objectives, either in Print or Digital, and combine this with a strong knowledge of POS and field activation, integrating all aspects of fulfilment and logistic.

We develop and manage Engagement programs, Loyalty and After Sales Programs, Activations (brand, promo, social … ), CRM programs and social campaigns.

Oh, and on a quick note, here at Your Agency we consider digital as a media. No more. But certainly not less either.

Approach

“ There are no more rules.
Exception is the new rule! ”

Approach

“ Satisfied consumers are
a brand's biggest asset and
growth potential! ”

Approach

We strongly believe that the consumers are at the center of the planning (and not the product anymore). And rather than feverishly searching for new consumers, we urge advertisers to privilege their already existing consumer base, one by one! By leveraging this untapped gold mine of (satisfied) customers, advertisers will further develop their brand.

Your Agency will help you to drastically improve the total consumer experience, starting from the consumer, not as mass but as a collection of individuals, challenging key touch points – including advertising or the product itself - and creating a positive experience for each consumer.

And this asterisk we display everywhere? It's is our own reminder that there are no fine prints in a real relation, every single detail counts!

Maybelline

Social Media Brand

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Social Media Brand

The Maybelline NY social objectives? Attract youngsters, build a relationship, show how to use make-up, highlight innovations and increase shopping basket.

We built the community on Facebook, turning Maybelline NY as the older sister the target has never had, telling her how to put on the make-up, showing trends and innovation and transforming her in the woman she dreamed to be!

The results? In 1 year’s time: more than 80.000 fans, 80% within the target group, 325 posts, a community contribution of 103 posts (30% of the content of the page) and a response rate of 79%!

Maybelline

Go Extreme

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Go Extreme - Power Up Your Selfie

Women do not believe the mascara results shown in advertising: they think “It’s all Photoshop”! How do we convince them this one is different? : By letting them discover by themselves!

The concept? “Power up your selfie with colossal go extreme”: the more votes you get, the more colossal your selfie becomes.

We picked up 2 lucky girls to become our ambassadors and shoot tutorial for a true result with a “no Photoshop campaign”. Real fans created video tutorials to discover the real mascara effect.

Figures? 82% of the traffic comes from user sharing, 1805 shares, 11.895 pictures liked.

Maybelline

Baby Lips

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Maybeline - Baby Lips

The objective? Effectively launch Baby Lips on the market by creating a relevant online buzz. The concept? “The more you kiss, the more you need Baby Lips!”

The target group spend their time on Facebook telling their friends how much they love them. We then created the very first application where you can really kiss your friends…

Results: 22.464 games played, almost 6 games per user, 35% shared the game.

Essie

Social Media Brand

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Essie - Social Media Brand

We did create the digital presence for Essie using a Facebook page instead of a website.

Our objectives? Build a relationship with their consumers and product’s lovers and increase the shopping basket. The Facebook page inspires community with new colours, nail art and style. It creates an emotional connection with the fans and encourages them to express their creativity!
The results? In 1 year’s time, we attracted almost 54.000 fans! The average engagement rate is over 0.60% and our best tutorials and look posts have an engagement rate over the 3%.

Peugeot

e-MOtiOn #5

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Peugeot - e-mag

The online magazine e-MOtiOn introduces its readers to the world of Peugeot, unraveling previews of new models to come, informing them on the services provided by the brand, offering driving tips and much more.

Parts of the magazine are personalized, making it an experience that fits the consumer's expectations and needs.

Côte d'Or

Official Taster

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Côte d'Or – Official Taster

How can you encourage a consumer which is extremely loyal to its favorite chocolate flavor, to try the many other flavors of the brand? By seducing them to become an Official Taster, a very privileged position!

Members of the community of Official Tasters receive plenty of opportunities to taste each new novelty and share their opinion directly with their beloved brand. Naturally, their efforts are rewarded with exclusive privileges, which they can share with their friends, family and colleagues.

This not only urges them to try new flavors, but also helps them to engage with the brand and even to become an ambassador in the true sense of the word.

Peugeot

MyPeugeot

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Peugeot – MyPeugeot

What's the difference between a Peugeot-owner and all other car owners? MyPeugeot!

This unique platform builds a genuine relationship between Peugeot and its clients from the very moment the order form is signed. By improving the moments of truth in the life of a car and adding value for the consumer to every single point of contact, we improve consumer satisfaction and loyalty.

The consumer, not the brand, is at the center of the attention inside MyPeugeot, turning the act of sale into a consumption experience.

My Peugeot

Biotherm

Skin Vivo FB activation

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Biotherm - Skin Vivo

Instead of simply announcing Biotherm's new Skin Vivo product range in Belgium and The Netherlands, we developed an intriguing Facebook application.

Starting from the insight that you're only as old as you look, we made the magical “Mirror, mirror, how old do I look?” come true on Facebook, with the help of the countless participating women who simply could not resist the promise of finding out how young or old they really looked …

Participants were recruited through a modest bannering campaign on beauty and lifestyle blogs, as well as a well-targeted seeding campaign aimed on Belgian and Dutch bloggers. It went viral in no time.

Philadelphia

Come Dine With Me

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Philadelphia

This campaign was inspired by the very popular television format “Come dine with me”. But we kicked things up a notch, offering viewers of the show quite a surprise. Have a look at our case study to find out what happened.

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