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The Maybelline NY social objectives? Attract youngsters, build a relationship, show how to use make-up, highlight innovations and increase shopping basket. We built the community on Facebook, turning Maybelline NY as the older sister the target has never had, telling her how to put on the make-up, showing trends and innovation and transforming her in the woman she dreamed to be! The results? In 1 year’s time: more than 80.000 fans, 80% within the target group, 325 posts, a community contribution of 103 posts (30% of the content of the page) and a response rate of 79%!
Women do not believe the mascara results shown in advertising: they think “It’s all Photoshop”! How do we convince them this one is different? : By letting them discover by themselves!
The concept? “Power up your selfie with colossal go extreme”: the more votes you get, the more colossal your selfie becomes.
We picked up 2 lucky girls to become our ambassadors and shoot tutorial for a true result with a “no Photoshop campaign”. Real fans created video tutorials to discover the real mascara effect.
Figures? 82% of the traffic comes from user sharing, 1805 shares, 11.895 pictures liked.
The objective? Effectively launch Baby Lips on the market by creating a relevant online buzz. The concept? “The more you kiss, the more you need Baby Lips!”
The target group spend their time on Facebook telling their friends how much they love them. We then created the very first application where you can really kiss your friends…
Results: 22.464 games played, almost 6 games per user, 35% shared the game.
We did create the digital presence for Essie using a Facebook page instead of a website.
Our objectives? Build a relationship with their consumers and product’s lovers and increase the shopping basket. The Facebook page inspires community with new colours, nail art and style. It creates an emotional connection with the fans and encourages them to express their creativity!
The results? In 1 year’s time, we attracted almost 54.000 fans! The average engagement rate is over 0.60% and our best tutorials and look posts have an engagement rate over the 3%.
The online magazine e-MOtiOn introduces its readers to the world of Peugeot, unraveling previews of new models to come, informing them on the services provided by the brand, offering driving tips and much more.
Parts of the magazine are personalized, making it an experience that fits the consumer's expectations and needs.
How can you encourage a consumer which is extremely loyal to its favorite chocolate flavor, to try the many other flavors of the brand? By seducing them to become an Official Taster, a very privileged position!
Members of the community of Official Tasters receive plenty of opportunities to taste each new novelty and share their opinion directly with their beloved brand. Naturally, their efforts are rewarded with exclusive privileges, which they can share with their friends, family and colleagues.
This not only urges them to try new flavors, but also helps them to engage with the brand and even to become an ambassador in the true sense of the word.
What's the difference between a Peugeot-owner and all other car owners? MyPeugeot!
This unique platform builds a genuine relationship between Peugeot and its clients from the very moment the order form is signed. By improving the moments of truth in the life of a car and adding value for the consumer to every single point of contact, we improve consumer satisfaction and loyalty.
The consumer, not the brand, is at the center of the attention inside MyPeugeot, turning the act of sale into a consumption experience.
Instead of simply announcing Biotherm's new Skin Vivo product range in Belgium and The Netherlands, we developed an intriguing Facebook application.
Starting from the insight that you're only as old as you look, we made the magical “Mirror, mirror, how old do I look?” come true on Facebook, with the help of the countless participating women who simply could not resist the promise of finding out how young or old they really looked …
Participants were recruited through a modest bannering campaign on beauty and lifestyle blogs, as well as a well-targeted seeding campaign aimed on Belgian and Dutch bloggers. It went viral in no time.
This campaign was inspired by the very popular television format “Come dine with me”. But we kicked things up a notch, offering viewers of the show quite a surprise. Have a look at our case study to find out what happened.