Power Of Brows

Launch the Maybelline eyebrow make-up range on the Belgian market.

Response : We discover on Facebook that women aren't comfortable with their eyebrows. But they aren't used to make up them. That's why it's complicated to launch eyebrow make-up on the belgian market.

The creative idea is "POWER OF BROWS". Indeed, eyebrows are the power of the eyes.

Eyebrow make-up is a new trend, so women need to see it to believe it. That's why 10 fans were invited to review the product.

Also, women don't know how to choose it and how to use it. That's why we help them with professionals advices and tutorials.

Results:

• Reviewers adopted the product.
• More than 200.000 users on the website.
• Unexpected number of downloaded e-coupons.
• The best Maybelline launch of the year.

Mons 2015

The official website is the cornerstone of Mons 2015’s digital universe.

Objectives:

• Present the rich and eclectic program
• Tell the story of Mons 2015: Why? What? How?

We wanted to build more than an agenda. We wanted to show Mons from multiple perspectives.

1. The agenda - The official perspective: The agenda is designed in order to focus on what to see / do now. Long lasting events were are separated from short term events so you can plan your trips and get the most out of it. Besides the programme, you can also find all practical information and get a taste of the city of Mons.
2. The Webzine - The in-depth perspective: Background and ‘behind the scenes’ articles made by an editorial team composed by journalists, students, Mons 2015 ambassadors
3. The social wall - Mons 2015 through they eyes of the visitors: This social hub gathers all experiences shared on social platforms using #Mons2015.

In terms of design, we wanted to focus on content. The website has to be at the service of the content. Minimalism was key. The strong visuals helped us to gain attention of the visitor and take him on a trip through the programme. As Mons 2015 manages the content we wanted to give them full control on the final result. We made a flexible canvas for them to use.

We made it responsive. On desktop and tablet, all the content is available for planning your trip to Mons and get the full picture of what Mons 2015 is all about. The mobile version focuses on events.

Take the tour on www.mons2015.eu and don’t forget to go to Mons 2015 while you still can.

Essie Social Media

essie offers more than 300 different colours.

Our target is emotionally engaged with the brand : Nailistas love it for the large range of color and the quality of the polish.

Briefing :

Create a digital presence for Essie on facebook and instagram page (main communication channel with the consumers).

Build a relationship with their consumers and product’s lovers.

Increase buying frequency.

Response :

We want to show how to get the perfect mani, we want to inspire nailistas.

On Facebook, essie shows the new colours and drives passion. We want our fans to become better nailistas by inspiring them with colour associations.

We want them to claim their nailista'ttitude, so we challenge and reward them for sharing their realization.

Peugeot - e-mag

The online magazine e-MOtiOn introduces its readers to the world of Peugeot, unraveling previews of new models to come, informing them on the services provided by the brand, offering driving tips and much more.

Parts of the magazine are personalized, making it an experience that fits the consumer's expectations and needs.

Social Media Brand

The Maybelline NY social objectives? Attract youngsters, build a relationship, show how to use make-up, highlight innovations and increase shopping basket.

We built the community on Facebook, turning Maybelline NY as the older sister the target has never had, telling her how to put on the make-up, showing trends and innovation and transforming her in the woman she dreamed to be!

The results? In 1 year’s time: more than 80.000 fans, 80% within the target group, 325 posts, a community contribution of 103 posts (30% of the content of the page) and a response rate of 79%!

Peugeot – MyPeugeot

What's the difference between a Peugeot-owner and all other car owners? MyPeugeot!

This unique platform builds a genuine relationship between Peugeot and its clients from the very moment the order form is signed. By improving the moments of truth in the life of a car and adding value for the consumer to every single point of contact, we improve consumer satisfaction and loyalty.

The consumer, not the brand, is at the center of the attention inside MyPeugeot, turning the act of sale into a consumption experience.

Go Extreme - Power Up Your Selfie

Women do not believe the mascara results shown in advertising: they think “It’s all Photoshop”! How do we convince them this one is different? : By letting them discover by themselves!

The concept? “Power up your selfie with colossal go extreme”: the more votes you get, the more colossal your selfie becomes.

We picked up 2 lucky girls to become our ambassadors and shoot tutorial for a true result with a “no Photoshop campaign”. Real fans created video tutorials to discover the real mascara effect.

Figures? 82% of the traffic comes from user sharing, 1805 shares, 11.895 pictures liked.

Côte d'Or – Official Taster

How can you encourage a consumer which is extremely loyal to its favorite chocolate flavor, to try the many other flavors of the brand? By seducing them to become an Official Taster, a very privileged position!

Members of the community of Official Tasters receive plenty of opportunities to taste each new novelty and share their opinion directly with their beloved brand. Naturally, their efforts are rewarded with exclusive privileges, which they can share with their friends, family and colleagues.

This not only urges them to try new flavors, but also helps them to engage with the brand and even to become an ambassador in the true sense of the word.

Maybeline - Baby Lips

The objective? Effectively launch Baby Lips on the market by creating a relevant online buzz. The concept? “The more you kiss, the more you need Baby Lips!”

The target group spend their time on Facebook telling their friends how much they love them. We then created the very first application where you can really kiss your friends…

Results: 22.464 games played, almost 6 games per user, 35% shared the game.

Biotherm - Skin Vivo

Instead of simply announcing Biotherm's new Skin Vivo product range in Belgium and The Netherlands, we developed an intriguing Facebook application.

Starting from the insight that you're only as old as you look, we made the magical “Mirror, mirror, how old do I look?” come true on Facebook, with the help of the countless participating women who simply could not resist the promise of finding out how young or old they really looked …

Participants were recruited through a modest bannering campaign on beauty and lifestyle blogs, as well as a well-targeted seeding campaign aimed on Belgian and Dutch bloggers. It went viral in no time.