In the newsletters, on social networks and on the official DS website, we invited customers to sign up to a VIP programme to have a preview of the new information surrounding the DS3 Crossback. The 250 VIP customers recruited were then invited to visit the Motor Show. On the DS stand, the new DS3 Crossback was waiting for them, with a luxury surprise: a VIP gift box.
Inside this understated and elegant box, the VIP visitors found a small bottle of champagne, a keyring and a beautiful ballpoint pen. All the 250 gift boxes produced were distributed during the Motor Show, to the VIP customers’ delight.
B2C & B2B
Creative strategy, Activation
October 4, 2018