Through the entire VIP program, we made people discover this new dimension. For the big reveal, we designed a special escape game for our best fans to discover the brand-new model.
To make sure they would really discover it, they had to test all its features to go through with their escape mission. Once they completed their mission, a door would open and they would have to follow the path to test drive the new SUV Peugeot 5008.
The after movie made for this event was then used in most of our communications to show the new dimension of the vehicle. They then just had to hit the road driving it…and they did!
B2C & B2B
Event, Conversion tactics, Loyalty program
October 5, 2018