From content to distribution, layout and net publication, we created it as a real editorial committee would. Exclusive interviews with Peugeot managers, reports, trip ideas, competitions, news, etc. The content is exclusive, entertaining and edifying. Each magazine is unique and offers fun formats to highlight the message better and surprise the reader. The paper selected, layout and relevance of the articles are high quality and give a premium image to the brand. Each issue has a unique cover, showcasing a brand vehicle’s release.
With 150,000 copies initially distributed, we also developed an online version. To reduce the budgetary and ecological impact, we also provided a free subscription package to customers who wanted to continue receiving the magazine in paper format. To do so, they just had to fill in a form. In this way we were able to reduce the number of print copies to 40,000, while continuing to offer quality content on each reader’s preferred medium.
July 14, 2021