The health measures at the time of opening made it impossible to open the restaurant in the traditional way. Only takeaway or delivery orders were possible. We therefore invested in social networks to communicate surrounding the arrival of Pitaya in Belgium. We held a competition to win one of the 100 dishes available. In addition to their dish, the winners won chopsticks personalised with their name. As for the other participants, they were entitled to a discount voucher to discover Pitaya.
But the dishes’ flavour is just part of the Pitaya experience. In the restaurant, the kitchens are open and offer a breath-taking spectacle. Just like at Bangkok’s small street food stalls, the flames flare and the ingredients jump in the wok with an appetizing sizzle.
To enable users to experience this atmosphere despite the lockdown, we organised an Instagram live. Customers could watch their dish being prepared live from their smartphones. In this way, they could appreciate the know-how of the cooks in the kitchen.
2020 / 2021
May 12, 2010