Through day to day collaboration with PSA’s international lead agency (Havas) as well as its media agency (Maxus – Group M), Your Agency has delivered a faithful, practical and effective implementation of the group’s global communications strategy through direct marketing campaigns, CRM workflows, events, after-sales tools and initiatives to grow customer loyalty, among others. The length of this close partnership has made it possible to develop mixed teams, made up of agency experts and PSA staff, that deliver return on investment for Group communications and growing success for its brands.
Such a faithful collaboration relies, of course, on adapting the scope of activities to the changing needs of the client but, in general, the missions that PSA assigns to Your Agency involve:
Within the framework of our collaboration with agencies Havas (lead global) and Maxus (media), we are regularly asked to adapt concepts aimed at the global market into campaigns suited to our local targets. The aim is to retain international coherence while enhancing the effectiveness of campaigns aimed at qualified prospects, clients and fans in Belgium and Luxembourg.
The strategy and creative concepts for campaigns to convert prospects and develop client loyalty are at the heart of Your Agency’s mission. This mission is rooted in four of the agency’s specialities: Strong conceptual creativity, translation of USPs into concrete initiatives, technological expertise, and print & digital direct marketing creativity and expertise.
This technology makes it possible to address clients and qualified prospects directly by issuing personalised adverts depending on their TV subscription. This makes is possible to:
Groupe PSA & Your Agency partnership (2019)
36%: Average percentage of newsletters opened
27%: Rate for links clicked in newsletters
9.5%: Conversion of prospects into clients
x5: Return on investment
B2C & B2B
2012 / 2021
CRM Program Strategy
July 30, 2009