This platform offered very generic content. We therefore wanted to take ownership of this space to offer an experience tailored to each visitor.
All their vehicle’s data is then directly accessible via the app: online service booklet, upcoming visits to plan, etc.
In addition to this practical information, the customer also access interesting content that matches their profile: loyalty vouchers, lifestyle articles, Parts & services initiatives, car trip ideals, travel and previews via the platforms that we put in place.
We also included competitions exclusively for customers. This was a way of creating a connection between the brand and its customers, while showing prospects that the brand rewards its customers’ loyalty with many gifts (city trips, culinary weekends, gifts from the brand’s official store, etc.).
B2C & B2B
July 14, 2021