Wiko Ardentes

The French brand sells entry-level smartphones It now wanted to upgrade and leave its persistent negative image behind.

Wiko Ardentes

How should we demonstrate the quality of new Wiko smartphones and make this mark cool?

To demonstrate the qualities of a smartphone, there’s nothing like trying it out yourself, which is why we set up a Wiko stand at Les Ardentes festival. To make festival-goers want to visit this stand, we used a body marbling artist. The colourful patterns, in Wiko colours, were a sensation throughout the festival. So much for the better that festival queue was over 2 hours’ long… Ample time to try out the Wiko smartphone and appreciate all the qualities! We offered visitors the chance to try out the smartphone while they waited for their turn. There were many reactions, all very positive, and the brand that people used to make fun of became the coolest brand of the festival.

Client:

Wiko

Target:

B2C

Year:

2016 / 2019

Type:

Activation

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