Garnier’s BB Cream is one of their best sellers.
One of its main specificities is that you can get the perfect complexion in less than 30 seconds thanks to its 5 actions. Whereas on the other hand, a woman spends 1 year of her life in front of her wardrobe picking outfits (and at least the same time in the bathroom).
We decided to create a partnership with 3 Suisses to challenge women to create their own look with a wide selection of pieces from la Redoute catalogue. On a dedicated website, they only had 30 seconds to do so, the exact number of seconds you need to apply BB cream. The look you would choose could then be shared with your friends.
Once your 3 Suisses coupon received, you would already have the elements of your chosen outfit registered in your cart. We recorded 19,000 looks created and the action was so successful it was reiterated several years after this first success.
Moreover, if you would order on 3 Suisses during the time of the campaign, they would offer your very own Garnier BB Cream.
Conclusion: smarty pants, shirts, accessories… and BB Cream!