Micellar water by Garnier is one of the best cleansing solutions. But that doesn’t necessarily make it a go-to product. If makeup lovers already adopted it, most women usually prefer their cleansing milks and wipes.
When launching their new micellar water in oil for heavy makeups, it was time for Garnier to prove the efficiency of their perfect solutions that don’t ruin your skin. To do so, we decided to show consumers how it works.
Inspired by beauty vloggers, we shot 2 types of videos: torture tests and swatches. Each video was developed in 2 versions: one for makeup addicts and one for women with a more natural look. We wanted to give consumers a more realistic view of the products with videos that didn’t look too scripted.
Micellar water and micellar water in oil’s efficiency were proved and sent to the right target. Who could resist? Not makeup, for sure.